Competitive Analysis, include the following: (Dell Computers)
- Identify the company’s top competitor and describe its product.
- Analyze the competition’s product.Compare the two products (your company’s and the competitor’s) in terms of:Market share.
- Product appeal.
- Quality.
- Growth potential.
- Unique selling proposition.
- Compare the two products in terms of features, benefits, and cost.How do consumers rate each product in these terms?
- Evaluate the marketing strategy of the competitor. What can the strategies used by a competitor tell you about organizational direction?
- Explain how this analysis will guide the marketing decisions of the company.
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