Graded Homework

1. In which phase of the research process would you identify independent variables to be included in a regression analysis?
2. a.Exploration
3. b.Execution
4. c.Analysis
5. d.Conclusions

1.2 points

QUESTION 2

1. Which of the following is NOT a condition for conducting Ethical research?
2. a.anonimity
3. b.informed consent
4. c.voluntary participation
5. d.Confidentiality
6. e.Right to Service
7. f.All of the above are considerations for ethical research

1.2 points

QUESTION 3

1. According to the text (and probably based your recent research activity and experience), conducting research is a fairly straightforward and linear process.
2. True
3. False

1.2 points

QUESTION 4

1. To increase the power of Multiple Regression, select independent variables with high multicollinearity.
2. True
3. False

1.2 points

QUESTION 5

1. A variable which the researcher did not know about and was not controlled for in an experiment is called a(n)
2. a.independent variable
3. b.co-variate
4. c.confounding variable
5. d.dependent variable
6. e.an outcome variable

1.2 points

QUESTION 6

1. The text generally recommends using First Person when writing a research report.
2. True
3. False

1.2 points

QUESTION 7

1. In research, the dependent variable is referred to as the outcome variable.
2. True
3. False

1.2 points

QUESTION 8

1. According to the text, ___________ are likely to be effected greatly by economic and environmental changes, and therefore may vary in effectiveness based on the direction and speed of these changes.
2. a.short term predictions
3. b.medium term predictions
4. c.long term predictions
5. d.all of the above

1.2 points

QUESTION 9

1. You have just completed a research study to determine if a new advertising campaign has had a significant effect on product revenue generation. The results lead you rejecting the null hypothesis you established. The advertising campaign is the independent variable, and revenue generation is the dependent variable
2. True
3. False

1.2 points

QUESTION 10

1. Coding males as “l” and females as “2” implies a(n) _________ level scale.
2. a.ordinal
3. b.nominal
4. c.ratio
5. d.interval
6. e.index

1.2 points

QUESTION 11

1. Most business research is conducted in the Marketing or R & D Departments of an organization.
2. True
3. False

1.2 points

QUESTION 12

1. Which type of research would you perform to determining the cause and effect relationship between variables?
2. a.Relational
3. b.Exploratory
4. c.Causal
5. d.Descriptive
6. e.All of the above can be used to determine cause and effect

1.2 points

QUESTION 13

1. Regression analysis cannot be used if the dependent variable is nominal level.
2. True
3. False

1.2 points

QUESTION 14

1. Overwhelming evidence in the literature suggests that retail sales in your industry drop substantially during the summer months, especially in July. You want to determine whether the drop in your July sales figures are significant or not. You should test a null hypothesis in an experiment comparing your annual sales per month to your July sales figures.
2. True
3. False

1.2 points

QUESTION 15

1. Questionnaires and Survey research is primarily a form of __________ research
2. a.Exploratory
3. b.Descriptive
4. c.Associational
5. d.Experimental

1.2 points

QUESTION 16

1. According to the text, the best time to write a research report is when an adrenaline surge puts you in the position to commence the writing process.
2. True
3. False

1.2 points

QUESTION 17

1. Identify the levels of measurement in order from lowest to highest
2. a.ordinal, ratio, interval, nominal
3. b.nominal, ordinal, interval, ratio
4. c.ratio, interval, ordinal, nominal
5. d.interval, nominal, ordinal, ratio

1.2 points

QUESTION 18

1. You have just completed a research study to determine if a new advertising campaign has had a significant effect on product revenue generation. The results lead you rejecting the null hypothesis you established. As a result you should continue to use the advertising campaign, as it is generating revenue as intended.
2. True
3. False

1.2 points

QUESTION 19

1. Forecasting techniques are limited to quantitative methods due to the mathematical nature of forecasting.
2. True
3. False

1.2 points

QUESTION 20

1. In a research study, the “dependent variable” is effected by the “independent variable”
2. True
3. False

1.2 points

QUESTION 21

1. The constant in a multiple regression equation is referred to as the ______ .
2. a.alpha
3. b.beta
4. c.intercept
5. d.multiple correlation coefficient

1.2 points

QUESTION 22

1. You have just tested a null hypothesis at the .05 level of significance. The results show the calculated probability to be 0.037. As a result you should “fail to reject” the null hypothesis”.
2. True
3. False

1.2 points

QUESTION 23

1. The purpose of Multiple Regression Analysis is to predict ______________ variable based upon ____________ . (2 points)
2. a.a single independent ; several dependent variables
3. b.multiple dependent variables ; a single independent variable
4. c.a single dependent variable ; multiple independent variables.
5. d.a single dependent variable ; a single independent variable
6. e.multiple dependent variables ; multiple independent variables

1.2 points

QUESTION 24

1. Which of the following is true about Research?
2. a.it’s readily available information compiled and sold by various companies
3. b.It’s a pursuit of the truth
4. c.an electronic inventory of organizational knowledge
5. d.a contract between the researcher and the client
6. e.always necessary for good decision making

1.2 points

QUESTION 25

1. To control for the effect of one or more other independent variables, you would use _______ regression.
2. a.Hierarchical
3. b.Standardized
4. c.Discriminant
5. d.Stepwise