- Your state’s Department of Transportation, in concert with the Governor’s Office, has proposed a master plan for the expansion of Interstate highway between two major cities in your state. The freeway currently has four lanes and will be expanded to six lanes.
- Two approaches have been proposed: (1) take two years, close major sections of the road during off hours, and complete the work quickly, or (2) take seven years, keep two lanes of traffic open at all times, impacting local businesses and residents less.
- Some feel the seven year estimate is conservative for the project, especially with over 100 bridges and overpasses needing significant work as well. The decision has been made to follow option 1. seven year estimate is conservative for the project, especially with over 100 bridges and overpasses needing significant work as well. The decision has been made to follow option 1.
- Prepare communication plan (list types and frequency of communication messages that would be appropriate to develop), and be prepared to respond to potential concerns business owners and the public may have in a press conference to be held where the decision will be announced. plan (list types and frequency of communication messages that would be appropriate to develop), and be prepared to respond to potential concerns business owners and the public may have in a press conference to be held where the decision will be announced.
- You are now in a public meeting with a group of citizens responding to their concerns.
- Please answer the following questions:
- Who are potential audiences or groups who would be concerned about the decision?
- What communication messages would be appropriate for a variety of the audiences?
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