- What advantages and disadvantages do pop-up stores such as the ones described in theYou Be the Consultant on page 543 offer entrepreneurs?
What types of businesses would be successful opening pop-up stores temporarily on our campus or a nearby campus? What advice would you offer entrepreneurs who are considering opening the store?
Hitt, Ireland &Hoskisson, (2016), Strategic management Competitiveness & Globalization Book 12 edition.
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