years. 12 pages. All sources must be properly cited in the APA format.
1. Outline
of the Strategic Plan
2. Executive Summary
3. Industry
Overview
4. Discussion
of business
a. Mission
Statement
b. Type of
business (service)
c. Proposed
ownership/legal structure
d. Unique
product or service you will offer
5. Analysis
of business opportunity (Marketing plan and business plan)
a. Target
market inclusive of potential customers and their location
b. Location
of your business
c. Economic,
demographic, and geographic factors which may influence the success of the
proposed venture
• Marketing
Plan
• Financial
Plan
6. Self-Analysis
a. Actual
personal experience, education and training in the area/industry of proposed
business
b. Personal
strengths and weaknesses which may help and hinder the venture.
c. Personal
development plan which should include details for addressing and overcoming
areas weakness.
d. Personal
development plan for lifelong learning to keep up with ongoing changes in the
marketing place.
7. Internal
Analysis & External Analysis
8. SWOT
Analysis of Real Estate Business’s focus areas 3-4 goals for each year with 3
to 4 measurable objectives for each goal. Goals can span for several years.
9. Long-term
objectives
10. Strategy
Analysis and choice
11. Critical
Success factors
12. Controls
and Evaluation
13. Appendix
a. Supporting
Document
