As part of the marketing strategy, you will identify suitable market segments, selecting
targets and branding that are critical to the success of any marketing plan. Using Internet or
library sources (or both), locate information to answer the following questions; be certain to
explain your reasoning:
• Which variables should Sonic use to segment its markets?
• In a sentence or two, what is an appropriate brand positioning for the Sonic 1000 smart
phone?
• Discuss points-of-parity and points-of-difference between Sonic and its competitors. Are
there any opportunities based on your findings?
• What brand elements would be most useful for differentiating the Sonic brand from
competing brands
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