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Chapter 6 Rothaermel Text
· Discussion Question 6.1
1.
What are some drawbacks and risks
to a broad generic business strategy? To a focused strategy?
· Discussion Question 6.3
In IN Chapter 4, we discussed the
internal value chain activities a firm can perform in its business model (see
Exhibit 4.8). The value chain priorities can be quite different for firms
taking different business strategies. Create examples of value chains for three
firms: one using cost leadership, another using differentiation, and a third
using value innovation business-level strategy.
Chapter 7 Rothaermel Text
· Discussion Question 7.1
1.
Select an industry and consider
how the industry life cycle has affected business strategy for the firms in
that industry over time. Detail your answer based on each stage: introduction,
growth, shakeout, maturity, and decline.
· Discussion Question 7.2
2.
Describe a firm you think has been
highly innovative. Which of the four types of innovation—radical, incremental,
disruptive, or architectural—did it use? Did the firm use different types over
time?
· Discussion Question 7.4
4.
Much has been said about
competitive advantage gained from innovations such as the Internet,
high-technology gadgets, and apps. The chapter points out, however, that
low-technology innovations such as the razor—razorblade business model can also
create value with incremental innovation. The chapter also noted that Dollar
Shave Club (Strategy Highlight 7.1) is merely using a different business model
to try to disrupt Gillette. Think of other low-technology innovations that
are/were novel, useful, and successfully implemented so that the innovating
firm gained a competitive advantage. Find information about the entrepreneurial
story behind the innovation.
Chapter 8 Rothaermel Text
· Discussion Question 8.1
1.
When Walmart decided to
incorporate grocery stores into some locations and created “supercenters,” was
this a business-level strategy of differentiation or a corporate strategy of
diversification? Why? Explain your answer.
Chapter 9 Rothaermel Text
· Discussion Question 9.1
1.
The chapter identifies three
governing mechanisms for strategic alliances: non-equity, equity, and joint
venture. List the benefits and downsides for each of these mechanisms.
Chapter 10 Rothaermel Text
· Discussion Question 10.3
3.
The chapter notes that global
strategy can change over time for a firm. MTV is highlighted as one example in
Exhibit 10.7. Conduct a web search of a firm you know to be operating
internationally and determine its current global strategy position. How long has
the firm stayed with this approach? Can you find evidence it had a different
global strategy earlier?
Submit this assignment via
SafeAssign by 11:59 p.m. (ET) on Friday of Module/Week 2.
Rothaermel Exercise 2 Grading
Rubric
Criteria
Levels of Achievement
Points
Earned
Proficient
Competent
Novice
Discussion Question 6.1
4 to 5 points
Analysis clearly relates to the
Discussion Question’s main topics. It includes analysis.
2 to 3 points
Analysis clearly relates to the
Discussion Question. No details and/or examples are given.
0 to 1 points
Analysis has little or no relation
to the Discussion Question.
Discussion Question 6.3
4 to 5 points
Analysis clearly relates to the
Discussion Question’s main topics. It includes analysis.
2 to 3 points
Analysis clearly relates to the
Discussion Question. No details and/or examples are given.
0 to 1 points
Analysis has little or no relation
to the Discussion Question.
Discussion Question 7.1
4 to 5 points
Analysis clearly relates to the
Discussion Question’s main topics. It includes analysis.
2 to 3 points
Analysis clearly relates to the
Discussion Question. No details and/or examples are given.
0 to 1 points
Analysis has little or no relation
to the Discussion Question.
Discussion Question 7.2
4 to 5 points
Analysis clearly relates to the
Discussion Question’s main topics. It includes analysis and examples.
2 to 3 points
Analysis clearly relates to the
Discussion Question. No details and/or examples are given.
0 to 1 points
Analysis has little or no relation
to the Discussion Question.
Discussion Question 7.4
5 to 7 points
Analysis clearly relates to the
Discussion Question’s main topics. It includes analysis.
3 to 4 points
Analysis clearly relates to the
Discussion Question. No details and/or examples are given.
0 to 2 points
Analysis has little or no relation
to the Discussion Question.
Discussion Question 8.1
5 to 7 points
Analysis clearly relates to the
Discussion Question’s main topics. It includes analysis and explication.
3 to 4 points
Analysis clearly relates to the
Discussion Question. No details and/or examples are given.
0 to 2 points
Analysis has little or no relation
to the Discussion Question.
Discussion Question 9.1
7 to 8 points
Analysis clearly relates to the
Discussion Question’s main topics. It includes analysis.
4 to 6 points
Analysis clearly relates to the
Discussion Question. No details and/or examples are given.
0 to 3 points
Analysis has little or no relation
to the Discussion Question.
Criteria
Levels of Achievement
Points
Earned
Proficient
Competent
Novice
Discussion Question 10.3
7 to 8 points
Analysis clearly relates to the
Discussion Question’s main topics. It includes analysis and discussion of
Globalization 2.0 and 3.0.
4 to 6 points
Analysis clearly relates to the
Discussion Question. No details and/or examples are given.
0 to 3 points
Analysis has little or no relation
to the Discussion Question.
