Evaluate Barnes and Noble Nook (e-reader)
and how marketers use consumer behavior to promote their products. The degree
of buyer involvement and degree of differences among brands, (include Amazon
Kindle and Apple Ipad as main and only competitors in comparison), Need
recognition, pre-purchase search and evaluation of the alternatives (Kindle,
Ipad). Include bibliography.
Following sections
1. Identify
and discuss communication (promotional) mix activities being used by marketers
in selected category (Nook)
2. Identify
and discuss the behavioral concepts utilized by marketers to promote such
products (Nook)
3. Evaluate
the use of consumer behavioral concepts in promoting the selected category by
selected marketers
4. Recommendations
to include extension or expansion of consumer behavioral concepts for purpose
of promoting the selected category
In a nutshell evaluate everything that has to do with Barnes
and Noble Nook (e-reader) in a marketing sense.
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