years (or more). For your individual
Strategic Plan Project, you will write a strategic plan
using the information below.
Executive Summary:
Start with an executive summary of your strategic plan.
Company Background:
Identify the organization that you have chosen for your
strategic plan. Provide a brief background of this organization including its
products, services and customers. Include the organizations strategic
planning model (including the history of successes and failures associated with
the process).
Mission Statement & Vision Statement:
How does the mission, vision and values aid to the
organization in reaching its desired end state? Include the mission statement
and vision statement and refer to it in your analysis.
Internal Analysis & External Analysis:
Write an assessment of the organization including their
ability to accomplish goals and objectives as set in their previous strategic
plan(s) and, their ability to respond to internal and external changes and
challenges.
SWOT analysis of your planâ??s focus area(s):
Incorporation of the SWOT findings into clearly stated goals
and objectives for a 3-5 year period
focusing on your strategic plan area(s).
You will have 3-4 goals for each year with 3-4 measurable
objectives for each goal. Goals can span several years. Outline your goals and
objectives clearly and then provide a narrative explanation for each.
Long Term Objectives:
For Class Communications, discuss the long term objectives
in your strategic plan.
Strategy Analysis and Choice:
Choose the generic strategy and grand strategy. Then chosen
and discuss why you have chosen each and how they will fit within the framework
of the organization.
Plan Goals and Implementation:
Discuss the goals and implementation for the business
strategy. Include in this discussion the organizational structure and the
leadership and culture.
Critical Success Factors:
Describe the critical success factors.
Controls and Evaluation:
List and describe controls and evaluation methods.
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