Marketing Plan for Z-Wing
You are the Head of Commercial Aviation at Z-Wing, the
world’s largest Commercial and military manufacturer. Janssen is Z-Wing’s
closest comeptitor and has recently captured 47% of the market. The Chairman
Aaron Weiss has given one objective–“Come up with a marketing plan to
help Z-Wing stay ahead of Janssen and maintain Z-Wing’s position as world
leader. The aviation industry is growing at 5% a year so innovation will be key
to maintaining Z-Wing’s leading edge.
Z-Wing Marketing Plan
You are the Head of Commercial Aviation at Z-Wing, the
world’s largest commercial and military manufacturer. Janssen is Z-Wing’s
closest competitor and has recently captured 47% of the market. The Chairman
Aaron Weiss has given one objective – “Come up with a marketing plan to
help Z-Wing stay ahead of Janssen and maintain Z-Wing’s position as world
leader. The aviation industry is growing at 5% a year so innovation will be key
to maintaining Z-Wing’s leading edge.
The marketing plan should be 2500 – 3000 words and include
the following information:
1. Executive Summary
2. Situation Analysis
a. Market Summary
b. SWOT Analysis
c. Competition
d. Product Offering
e. Keyes to Success
f. Critical Issues
g. Historical Results
h. Macroenvironment
3. Marketing Strategy
a. Mission
b. Marketing Objectives
c. Financial Objectives
d. Target Markets
e. Positioning
f. Strategies
g. Marketing Mix (Four P’s)
h. Marketing Research
4. Financials
a. Break-even Analysis
b. Sales Forecast
5. Controls
a. Implementation
b. Contingency Planning
