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Supply Chain Management: Definition, Description 
The CEO asked you to have lunch with him and explain exactly
how you, in your role, could help the firm achieve a competitive advantage
through improved supply chain management. He asked you to discuss the following
specific points with him:

• What
supply chain management refers to and how it might differ between service type
businesses and product type businesses, and between retail and manufacturing
type businesses.

• How you
would assess whether a firm has an effective versus ineffective supply chain?

Give and explain one example of a firm with an effective
supply chain and one with an ineffective supply chain.

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