opportunity for the firm. The organizational culture includes the shared values
about what is important and how things are done in the firm. It is the basic
way that a firm interacts with its operating environment. The cost accountant
and cost accounting may have a significant impact on the firm’s culture.
The firm’s culture will be reflected in many places. One way
the firm’s culture is communicated to potential customers, investors,
creditors, and other external stakeholders is through their website and their
annual report. Visit the website of Southwest Airlines. Review the homepage and
choose several other pages and look for ways the organizational culture is
reflected on the pages. Then click on the About Southwest’s link at the bottom
of the homepage. From the menu on the left, choose Investor Relations and then
choose “Annual Reports” from the menu of the left. Download a copy of
the most recent annual report it. Read the annual report and look for clues
about the organizational culture.
Write a 1-2 page paper about Southwest Airlines
organizational culture, the role that cost accounting plays as par to of that
culture and the cost accountants potential impact on that culture. Provide
specific examples from and references to the materials you read in paper to
illustrate the culture, and the role cost accounting plays.
