*Business venture is Dell (computer) Call Centers in India.
o Determine the marketing mix specific to your selected global
product or service and explain your choice of marketing mix. Prepare a
marketing plan that addresses product modification, pricing, promotional
programs, distribution channels, and e-business in your chosen country. Include
market indicators and trends for your product or service.
o Describe the degree to which your organization operates as
a centralized versus decentralized organization. Include a chain of command
chart to illustrate how communications would reach senior management from the
field when events necessitate changes in tactics or strategy.
o What types of exit strategies would be most appropriate
for your global venture? Some strategies to consider include divestiture of
assets, handing over to a joint venture partner, diversification, shutting down
operation, and contingencies for your global venture.
