Problem:
1) Define and explain what segmentation is and discuss
different segmentation bases you could use for your chocolate bar.
2) Based on your segmentation, describe each of the target
markets that you would seek to reach. Explain why they will be most profitable
for your product chocolate bar.
3) Develop a value proposition for your product chocolate
bar through differentiation and positioning. Include the following:
– Introduce at least two (2) competitors and explain their
current positioning in the market. (What do they promise to deliver?)
– Discuss possible competitive advantages your product
chocolate bar can use to differentiate itself from these competitors (products,
services, channels, service, people or image) and select which one(s) to use to
build your positioning
– Based on this differentiation, explain your value
proposition and develop a positioning statement
