1. Analysis of the company value proposition, market
position, and competitive advantage
2. External environmental scan/five forces analysis
3. Identify the most important (5-7) strategic issues facing
the Taxi organization or business unit.
4. Research the issue from more than one angle to offer a
360-degree approach that does not cause more problems or issues.
5?Strategic issues arise from a mismatch between internal
capabilities and external trends such that important opportunities are not
being pursued or significant external threats are not being addressed under
current strategy.
6. Include a preliminary set of recommended tactics for
improving your company’s strategic alignment and operating performance.
tactics in marketing, branding, alliances, mergers and
acquisitions, integration, product development, diversification or divestiture,
and globalization. If you recommend your company to go global, you must include
a supply chain analysis and an analysis of your firm’s global capabilities.
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