Mini-case Analysis #2 (10% of the final grade)
Instructions
Mini Case Study 2: You Are a Health Care Marketing Manager
As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.
The four Ps are as follows:
product
price
place
promotion
This assignment should require 3 pages of text .References must be taken from the class, or online library.
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