At the second meeting of the e-marketing team initiative,
President Learner has selected you to formulate interactive
marketingbenchmarks, such as Web site features, online services, electronic
data gathering, and software applications that permit personalized digital
experiences. President Learner is especially interested in assuring the
e-business that its successful “health care learning for the digital
future” positioning strategy is well understood.
Develop a plan of 1,000-1,200 words for the use of
interactive marketing benchmarks such as Web site features, online services,
electronic data gathering, and software applications as critical success
factors for e-marketing process/programs.
Consider the following for inclusion:
Interactive marketing benchmarks: Web site designs, online
features like instant messaging, and others
Reference citations: The Web site or online reference source
from which the benchmark is identified
Description of e-marketing process/program critical success
factor(s): The actual Cyber-Health e marketing advantages derived from
incorporating the identified benchmark(s)
Provide a separate summary statement of how the content
presents a comprehensive e-marketing process strategy for Cyber-Health.
Part Two
President Learner has received a call from the founder and
previous CEO of Cyber-Health, Lucy Vision, Ph.D., who urgently wants to discuss
the e-business’ click-and-order online marketing process as an important source
of value for the company. President Learner is familiar with the process of
identifying target customers and formulating a marketing mix (four Ps) as basic
marketing process methods, and he has asked you to describe how the e-business
performs those functions using online e-marketing processes.
Write 600-800 words addressing the following questions:
Describe how the e-business in the scenario performs the
process of identifying target customers and formulating a marketing mix (four
Ps) using online e-marketing processes.
Provide some examples of how marketing research processes
are different in the e-marketing environment.
Are social media an e-marketing option as well, considering
your target markets?
