1. What is the difference between a proactive and a reactive CSR strategy?
2. Proactive CSR can bring about
a. Benefits in value chains and generic strategies
b. Improved resources & capabilities
that reactive CSR cannot. Explain what benefits in a. value chains/generic strategies and b.resources & capabilities these are and why these benefits occur.
3. Do you think proactive CSR would be positively associated with both improved environmental performance and improved profitability?
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