Write a four to five (4-5) page paper in which you:
1. Discuss the company’s advertising strategy and how it
aligns with its marketing goals.
2. Determine how the effectiveness of the advertising will
be measured.
3. Explain the different promotional strategies that may be
used in addition to advertising.
4. Determine the best marketing research approach to measure
customer satisfaction with your company’s product/service.
5. Decide how gaps in customer expectations and experiences
will be addressed
6. Support your marketing plan with at least two (2)
reference sources that discuss the nature of the assignment.
The specific course learning outcomes associated with this
assignment are:
– Analyze integrated marketing communications and its
relationship to advertising strategy.
– Design customer satisfaction evaluation processes and quality
assurance measurements.
– Evaluate marketing research tools involved in the
marketing process.
– Use technology and information resources to research
issues in marketing management.
– Write clearly and concisely about marketing management
using proper writing mechanics.
