Write a 4–6-page executive
briefing report outlining the key findings of an external analysis of
environmental and industry influences that could impact the strategy of the
firm. You are to use two external analysis frameworks—PEST and Porter’s Five
Forces Model—to support your report.
As a business professional, you
may be asked to complete an external analysis of a firm using a PEST analysis
and/or a Five Forces analysis, and to report on your key findings and make
recommendations to leadership based on those findings through an executive
briefing report. This assessment allows you to practice implementing both types
of analysis, summarize your key findings, and make recommendations to
leadership in an executive briefing report.
In this assessment, we focus on
the strategic fit with the industry environment, including corporate strategies
to expand the scope of the firm to succeed in the current environment. The Wall
Street Journal is a particularly good source for understanding how the
strategic position of the firm within the industry environment is critical to
assessing competitive advantage and an integral component of strategic
analysis. This analysis helps drive strategic decisions determining the
direction of the firm. Key points of analysis address corporate
diversification, vertical integration, or internationally expansion.
Overview
The organizational leadership of
your selected firm has requested that you provide them with an executive
briefing report outlining the key findings of an external analysis of
environmental and industry influences that could impact the strategy of the
firm. You are required to use two external analysis frameworks, PEST and
Porter’s Five Forces Model, to support your report.
Preparation
Review the organization and the
industry before applying the strategic models below to your selected firm. You
will need to use at least five current scholarly or professional resources for
this assessment. Follow these steps:
1. Complete a PEST analysis for the selected
firm. Be sure that this is based on research of the organization, not
conjecture or opinion.
2. Complete Porter’s Five Forces Model for
the selected firm. Pay particular attention to the relationships of elements
from both models.
Requirements
Using the results from both PEST
and Porter’s Five Forces models, write a 4–6-page executive briefing report for
organizational leadership. An Executive Briefing Report template is available
in the Required Resources. As noted above, support your report with at least
five academic resources. Your report should include the following:
· Title with introduction.
· An explanation of key findings from
PEST analysis.
· An explanation of key findings from
Five Forces analysis.
· A summary of key findings/results for
both models.
· Recommendations for leadership as a
result of your external analysis.
· Reference page.
‹Note: Title page and reference
page(s) are NOT included in the overall page count.
Use clear headings and subheadings
to organize the key points of your report.
Your report should be clearly
written and communicate effectively to organizational leadership; use correct
grammar, spelling and mechanics as expected of a business professional. Cite
and reference all sources using current APA style.
Additional Requirements
· References: Support your executive
briefing report with at least five academic resources from the Capella
University Library.
· APA Style: Use proper APA style for
all citations and references.
· Length: The body of the report must be
4–6 double-spaced, typed pages, not including the title page and reference
list.
· Written communication: Demonstrate
graduate-level writing skills through accurate communication of thoughts that
convey the overall goals of the analysis and do not detract from the message.
· Font: Times New Roman, 12 point.
