If you were a marketing manager for soft drink marketer how would you coordinate your efforts to sponsor a given event with corresponding public relations activities? Make sure you directly address the following questions in your discussion:
- How would you go about choosing an event to sponsor?
- How might your event choice be influenced by your organization’s ability use it as a PR tool?
- How might you use a sponsorship or event to influence future purchases?
- What types of events or sponsorships would you avoid? Why?
- When might an event or sponsorship help reposition a product?
- How might you tie this to your PR efforts?
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