It is often said that sales promotion gives the target market a reason to purchase because it takes the form of an incentive for to make a purchase in the near term. However, is a sales promotion a wise choice for every product?
Here is the marketing situation: You are the marketing manager for a consumer product that is positioned at a very high premium or exclusive level.
Carefully consider these questions/statements:
- Should a premium product use sales promotions as a means to stimulate demand?
- Offer pros and cons for and against using some form of sales promotion.
- Include a final decision for or against its use.
Categories: