Detail a social media strategy for Apple iPhones which should include the following details but don’t limit yourself:
- Which media/sites/tools make sense to use and why?
- Which, if any, media don’t make sense to use and why?
- What will your messaging focus consist of as to tone, content, and appeal for each social media platform?
- What are your social media marketing goals as they relate to your marketing plan?
- How will you encourage and use to your advantage the ability to have two-way customer communication in your social media?
- How does your plan promote and maintain positive customer relationships over the long term?
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