Assessment 2
Overview
The vice president of corporate strategy at the headquarters
of your selected firm (Ford, Proctor and Gamble, Virgin Group, Walgreen’s, or
another firm you have selected) has requested that you provide her with a
business analysis of your key findings regarding the firm’s level of
diversification (product scope), geographical and vertical scope, and the
overall fit with the business strategy or strategies (identified in Assessment
1 of the course).
Preparation
Use the Capella University Library, the Internet, or
resources provided in the Firm Research Information document (in the Suggested
Resources) to find at least four current, scholarly, or professional resources
that provide the information you need to complete this assessment.
Requirements
In 4–6 pages, provide a business analysis of the firm you
selected. Your analysis should do all of the following:
Analyze the corporate strategy of the selected firm,
including product, geographical, and vertical scope in which it operates. Has the
firm expanded from its initial product line or field of operation? Does the
firm own vertically related activities along the value chain for its products?
Analyze the firm’s overall corporate structure and key
management systems. Does the firm employ any of the following three elements of
corporate strategy: diversification, vertical integration, or globalization?
Are global alliances an overall part of the corporate strategy?
Analyze the strategic fit between the business and corporate
strategies of the selected firm.
Use clear headings and subheadings to organize the key
points of your analysis.
Your report should be clearly written and communicate
effectively to organizational leadership; use correct grammar, spelling and
mechanics as expected of a business professional. Cite and reference all
sources using current APA style.
Additional Requirements
References: Support your business analysis with at least
four academic resources from the Capella University Library.
APA Style: Use proper APA style for all citations and
references.
Length: 4–6 double-spaced, typed pages, not including the
references list or title page.
Written communication: Demonstrate graduate-level writing
skills through accurate communication of thoughts that convey the overall goals
of the analysis and do not detract from the message.
Font: Times New Roman, 12 point.
