Assessment 4
Overview
The organizational leadership of your selected firm has
requested that you provide them with an executive briefing report outlining the
key findings of an external analysis of environmental and industry influences
that could impact the strategy of the firm. You are required to use two
external analysis frameworks, PEST and Porter’s Five Forces Model, to support
your report.
Preparation
Review the organization and the industry before applying the
strategic models below to your selected firm. You will need to use at least
five current scholarly or professional resources for this assessment. Follow
these steps:
Complete a PEST analysis for the selected firm. Be sure that
this is based on research of the organization, not conjecture or opinion.
Complete Porter’s Five Forces Model for the selected firm.
Pay particular attention to the relationships of elements from both models.
Requirements
Using the results from both PEST and Porter’s Five Forces
models, write a 4–6-page executive briefing report for organizational
leadership. An Executive Briefing Report template is available in the Required
Resources. As noted above, support your report with at least five academic
resources. Your report should include the following:
Title with introduction.
An explanation of key findings from PEST analysis.
An explanation of key findings from Five Forces analysis.
A summary of key findings/results for both models.
Recommendations for leadership as a result of your external
analysis.
Reference page.
?Note: Title page and reference
page(s) are NOT included in the overall page count.
Use clear headings and subheadings to organize the key
points of your report.
Your report should be clearly written and communicate
effectively to organizational leadership; use correct grammar, spelling and
mechanics as expected of a business professional. Cite and reference all
sources using current APA style.
Additional Requirements
References: Support your executive briefing report with at
least five academic resources from the Capella University Library.
APA Style: Use proper APA style for all citations and
references.
Length: The body of the report must be 4–6 double-spaced,
typed pages, not including the title page and reference list.
Written communication: Demonstrate graduate-level writing
skills through accurate communication of thoughts that convey the overall goals
of the analysis and do not detract from the message.
Font: Times New Roman, 12 point.
