Assessment 5
Overview
The organizational leadership of your selected firm has
requested that you provide them with an executive PowerPoint presentation
synthesizing your internal and external analyses of the firm, as well as
recommend potential strategic actions the company could take to address the
issues raised by your analyses.
Preparation
If necessary, familiarize yourself with Microsoft’s
PowerPoint program and a SWOT analysis format. Both are required to complete
this assessment.
You will need to include at least five current, scholarly,
or professional resources to support your presentation.
Requirements
Develop a PowerPoint presentation of 8–12 slides (with
speaker’s notes) that synthesizes the internal and external analyses for your
selected firm. Your presentation must include a well-developed SWOT analysis, a
summary of potential strategic actions, and the following:
Summary of SWOT Analysis
Examine the internal resources, capabilities, and
competencies of the selected firm using key strategic management tools and
models such as the VRIO Framework and Value Chain.
Look specifically for capabilities that are required for the
company’s competitive advantage.
Be specific about the firm’s resources (both tangible and
intangible) that seem most strategically important, now and in your vision of
the company’s future strategic development.
Cleary state where firm Strengths and Weaknesses are found.
Analyze the firm’s external environment including its
general environment, industry, and competitive position. Choose a strategic
management model such as PEST analysis or Porter’s Five Forces Model to use in
this analysis. Clearly state where external Opportunities and Threats are
found.
Illustrate the key strengths, weaknesses, opportunities, and
threats using a SWOT table. You might also develop a SWOT figure that depicts
your findings in a way that allows for more effective integration and synthesis
of your key ideas.
Strategic Actions Based on SWOT Analysis
Relate the SWOT analysis to the key strategic actions the
selected firm could take to further its alignment and long-term success.
How can you relate internal strengths and weaknesses with
opportunities and threats in the external environment? Are there capabilities
that need to be enhanced in order to capitalize on opportunities or reduce
threats? Are there capabilities that can be divested because they are no longer
needed in the current or projected environment?
What are the strategic actions that would align specific
strengths and weaknesses with specific opportunities and threats?
Your presentation should be written clearly and be
communicated effectively to organizational leadership in a business
environment. Keep in mind that the audience is an upper level leadership
audience, so formatting your content to appeal to that audience will help your
presentation be on point.
Additional Requirements
References: Support your PowerPoint presentation with at
least five academic resources from the Capella University Library. You must use
proper APA style and format for citations and references.
Length: 8–10 PowerPoint slides (with speaker’s notes), plus
references.
Written communication: Demonstrate graduate-level writing
skills through accurate communication of thoughts that convey the overall goals
of the analysis and do not detract from the message.
Font: Times New Roman, 12 point.
