Question in business/ marketing field.
1.Strategic planning for new products includes all of the following, except
-ongoing marketing planning.
-ongoing corporate planning.
-customer problem analysis.
-special opportunity analysis.
2.Short-term, specific measures of accomplishment are
-goals.
-objectives.
-achievements.
-tasks.
3.Informal selling, direct marketing, and minimarketing are all forms of
-pseudosales.
-full sales.
-test marketing.
-controlled sales.
4.A launch tactic that is effective for new and controversial technologies with high perceived usage risk is
-technical support for distributors.
-publicity.
-introductory pricing.
-distribution incentives.
5. The product that is made from organic materials is an example of _____ positioning.
-attribute
-competitor
-nonpareil
-manufacture
6.New-to-the-market products focus on stimulating
-primary demand.
-replacement demand.
-secondary demand.
-selective demand.
