Questions in the marketing/ business field.
- If a company is concerned about the environment, then it will
-use raw materials that are plentiful.
-manufacture products that utilize excessive power.
-make products that are not recyclable
-negatively impact the environment.
2. Product architecture does not include
-creating the product schematic.
-clustering the schematic elements.
-checking interaction between chunks.
-developing the perceptual map.
3.Give and take, as well as smoothing and withdrawal are all
-conflict management styles.
-forms of brainstorming.
-design techniques.
-evaluation tools.
4.Scoring models are used in the
-full screen.
-concept test.
-market testing.
-opportunity identification.
5.Techniques for identifying benefits segments include all of the following, except
-the ATAR method.
-cluster analysis.
-joint-space map.
-preference regression.
6.Protocol checks, prototype tests, concept tests, and product use tests are used in
-development.
-launch.
-concept generation.
-opportunity identification.
7.The steps in the new product process are
-opportunity identification and selection, concept generation, concept/project evaluation, development, and launch.
-development, evaluation, and launch.
-strategy development, product development, product testing, and launch.
-The steps vary based on the company and the product.
