1) When toy maker Mattel sells Barbie dolls in the Middle East, it changes the doll’s shape to one that is a more accurate portrayal of a female body. Mattel does this in order to:
a.transfer technological know-how.
b.realize experience curve effects.
c.respond to differences in local tastes.
d.increase product standardization
e. create a commodity-type product.
2) Under which management function do differences between domestic and international production quality standards fall?
a.Controlling
b.Decision making
c.Planning
d.Leading
3) Host government demands generally:
a.impede a company’s ability to differentiate its product offering across national borders.
b.impede a company’s ability to minimize its transaction costs.
c.discourage foreign companies from operating in the home country.
d.increase pressures for cost reductions.
e.increase pressures for local responsiveness.
4) Renata is a tax attorney in Germany. Her service is a(n) ____ business.
a.multinational
b.domestic
c.intercontinental
d.international
e.global
5) In the U.S. Starbucks does not franchise. It has a(n) ____ agreement with Barnes and Noble.
a.direct investment
b.exporting
c.global sourcing
d.strategic
e.importing
6) Eric, an American, is an executive coach at Boeing. One of the executives he coaches is from India. Their diverse backgrounds add variety and create more solutions for management challenges. This illustrates the ____ argument.
a.resource acquisition
b.cost
c.marketing
d.systems flexibility
e.problem solving
e.Organizing
7) In which country do people tend to exhibit relatively aggressive goal behavior?
a.Germany
b.Japan
c.Norway
d.United States
e.Mexico
8) Suranga Chandratillake started Blinkx, an Internet video search company. He created Blinkx to be flexible and ready to respond to environmental change. The diverse culture at Blinkx supports this need. Suranga subscribes to the ____ argument.
a.systems flexibility
b.resource acquisition
c.cost
d.marketing
e.creativity
9) PepsiCo consistently ranks as a great place for minorities to work. PepsiCo is thus better able to attract qualified employees. This illustrates the ____ argument.
a.resource acquisition
b.cost
c.marketing
d.systems flexibility
e.problem-solving
10) The makers of Zestra, an ointment for women, used an all-male marketing team. Sales were disappointing and the company filed for Chapter 11. Two women arranged financing and bought the company, changed the name, packaging, and message. Semprae is now selling well. This illustrates the ____ argument.
a.creativity
b.cost
c.marketing
d.systems flexibility
e.resource acquisition
