Module 1 discussion
Share the results of your Entrepreneurship Self-Assessment
with the class. What was your overall score? How accurate do you think the
assessment is? What do the results tell you about your propensity for
entrepreneurship? Are you surprised by the results? Why or why not?
Discuss with your classmates how they developed strengths on
criteria for which you scored yourself as weak. Based on your understanding of
Chapters 1 and 2 in the textbook, the results of your assessment, and your
personal experiences, explain the driving forces behind your desire to become
an entrepreneur.
Module 2 discussion
Read the material in Table 3.1 “Questions to Spur the
Imagination” in your textbook and apply this exercise to a potential new
product or service. Discuss with your classmates how the business that you are
proposing “stacks up” on the 18 questions posed in Table 3.1.
Based on your research, the reading in your textbook, and
your experiences, discuss the most effective methods and procedures that result
in enhanced creativity. Be as detailed as possible in this discussion. Remember
to cite 2 sources.
Module 3 discussion
An elevator pitch is a short summary which quickly and
simply defines a product, service, or organization and its value proposition.
While it should be possible to deliver the summary in the time span of an
elevator ride, the summary should also be interesting and compelling enough to
inspire continued discussion after the ride has concluded.
Post a 500-word (maximum) description of your proposed
business venture that could be told to a professional investor in the time it
takes to ride 30 floors in an elevator. Practice your pitch to ensure it flows
and can be stated clearly.
Respond to your classmates by posting your reaction to their
summaries. Does the summary clearly articulate the business venture? Is the
venture interesting, creative, unique, or innovative? Would you invest in the
venture? What information in the summary do you think should be added, deleted,
or revised?
Module 4 discussion
Share with your classmates the choice you made about your
firm’s form of ownership. Describe the advantages of this form of ownership
that influenced your decision. Why is this form of ownership appropriate for
you and your firm? Which disadvantages have you considered in this decision?
Respond to your classmates by posting your reaction to their choices. Are there
other factors that your classmates should consider in their decisions?
Module 5 discussion
Share with your classmates the fundamental elements of your
marketing plan. Explain your company’s “unique selling proposition.”
Respond to your classmates by posting your reaction to their
marketing plans. Discuss whether you believe the plans will be effective and
explain why. Provide detail to support your comments and recommendation.
Module 6 discussion
Share your cash budget with your classmates, and describe
its importance to the success of your proposed business.
Respond to your classmates by posting your reaction to their
cash budgets. Discuss whether you believe their budgets will be effective and
explain why. Provide detail to support your comments and recommendations.
Module 7 discussion
Share information about the funding sources you plan to rely
on to start your new business. Explain why you are confident that this amount
and type of financial capital will be sufficient for the success of your
business.
Respond to your classmates by posting your reaction to their
posts. Discuss whether you believe their plan for funding will be successful
and why. Are there other options that may be more appropriate or more
effective? Provide detail to support your comments and recommendations.
