For the
Final Paper, you will be evaluating the public relations practices of an
organization based on all of the chapters in the course text.
Develop a paper that answers the following items based on an organization of
your choice. You may pick any organization as long as your choice has
information available to address the following:
1.
Analyze how the organization used public
relations to create a brand and influence public opinion.
2.
Assess how is the selected organization is
adapting to the social media sites and other venues in the 21st century.
3.
Identify a crisis that the organization has
faced or is facing and analyze how it was or is being handled by the
organization.
4.
Compare and contrast the public relations
campaigns of your organization and another organization. If your organization
is for-profit, select a non-profit organization for your comparison
organization, and if your organization is non-profit, select a for-profit.
Guidelines for Writing the Final Paper
·
Paper must be eight to ten double-spaced pages
in length, exclusive of Title Page, References Page, Appendix, References,
Exhibits, etc.
·
Formatted according to APA style as outlined in
the Ashford Writing Center (including title page and reference list).
·
Must address the topic of the paper with
critical thought.
·
Must include an introductory paragraph with a
succinct thesis statement.
·
Must conclude with a restatement of the thesis
and a conclusion paragraph.
·
Must use at least six scholarly sources,
including a minimum of four from the Ashford University Library.
