October 23, 2025 Claire B 0 Comments

Required Assessment
Assignment: Feasibility Presentation

Assesses
Course Learning Outcome # 4: Analyze
external industry and market data, organizational and financial information to
identify trends and new business opportunities

Assesses Mastery Level Excellence
System:
Professional Communication

Assignment
Guidelines

Before going to the trouble of writing a complete
business plan, it’s wise to first determine if a business idea does in fact
represent a feasible business opportunity. Feasibility is determined by whether
or not there is a market for the proposed product or service the business will
offer and whether or not it can make money.
Industry and market research which help to determine whether there is a
market for the business, and an early evaluation of start-up costs and likely
returns on investment will help to determine whether or not the business could
make money.

Before proceeding any further with your written business
plan, you want to obtain an initial assessment and feedback about whether or
not you would be able to attract investors to help fund your business.

The purpose of this assignment is to persuasively present
the information identified above to an acquaintance who has some experience of
entrepreneurial investment and obtain
the feedback you need.

Your presentation must

·
be approximately 5 – 10 minutes in length

·
clearly identify the nature of your business
idea and your proposed business model

·
introduce the founding team, their experience
and skills

·
include a succinct analysis of the industry
in which your business will operate

·
include a succinct analysis of the market in
which your business will operate

·
clearly identify your target market segments
and their size

·
summarize your competitive advantage and key
differentiators

·
include an estimate of your likely market
share and first year sales

·
identify the likely profit margins and return
of investment that are typical in the industry your business will operate

·
clearly indicate the necessary start up costs
and state how you expect to fund the business

·
Include a References slide(s)

Refer to the business plan
template and lib guide for more guidance on Industry and market analysis, start-up costs etc.

Be sure to introduce yourself, practice so your delivery
is professional and polished, and dress appropriately for your intended
audience. Don’t forget to thank the audience at the end of your presentation

Feasibility
Presentation Course Grading Rubric

Grading
Criteria

Exemplary

Proficient

Needs
Development

Presentation
Content

60%
of points

All elements are included in the presentation and all
are well supported by research evidence

Most elements are included in the presentation and most
are support by research evidence

Key elements are missing from the presentation or
unsupported by research evidence

Presentation
Aesthetics

10%
of points

Clear, clutter free slides with a consistent and
attractive theme

Clear and mostly clutter free with a consistent and
attractive theme

Slides are often cluttered and theme may be
inconsistent

Presentation
Delivery

30
% of points

Engaging, persuasive, articulate and professional. Does
not read from slides

Engaging, persuasive but not always articulate which detracts
from the professionalism.

Does not read from slides

Delivery lacks professionalism with many stumbles and
relies heavily on slides

Excellence System Competency Rubric: Professional Communication

Graduates understand and
demonstrate professional demeanor, presentation, and communication skills in
a variety of interpersonal, social and professional settings

Outcomes

3 Mastered

Create/Evaluate

2 Reinforced

Apply/Analyze

1
Introduced

Understand/Remember

0 Not exhibited
by student

1. Combines multiple organizational strategies to deliver effective
communication

Combines organizational
elements which are clearly and consistently observable to make the content of
the presentation cohesive and memorable

Constructs an
organizational pattern which is clearly and consistently observable within
the presentation

Identifies an
organizational pattern (specific introduction and conclusion, sequenced
material within the body, and transitions) which is intermittently observable
within the presentation

2. Creates language in the delivery of imaginative communication

Creates language which
is imaginative, memorable, and compelling to enhance the effectiveness of the
presentation to the audience

Applies language choices
which are thoughtful and generally support the effectiveness of the
presentation to the audience

Demonstrates language
which minimally supports the effectiveness of the presentation to the
audience

3. Combines multiple delivery techniques to deliver content of
communication professionally

Combines multiple
delivery techniques to make the presentation compelling; speaker appears
polished and confident

Demonstrates effective
delivery techniques to make the presentation interesting; speaker appears
comfortable

Uses limited delivery
techniques (posture, gesture, eye contact, vocal expressiveness, technology)
to make the presentation understandable;
speaker may be hesitant or appear uncomfortable

4. Synthesizes multiple types of appropriate supporting material to
enhance credibility and communication

Synthesizes a variety
of materials which significantly
enhance the presenter’s credibility and effectively support the presentation

Illustrates effective
choice of supporting materials that clearly establish the presenter’s
credibility and support the presentation

Identifies materials
(examples, statistics, sources, etc.) minimally supportive to establish the
speaker’s credibility and support the presentation

5. Exhibits appropriate attire for the presentation context to create a
professional impression

Exhibits attire which is
clearly chosen to reflect the context and creation or enhancement of a
professional impression and identity

Illustrates attire
choices which convey thoughtful attention to context and professional
impression

Demonstrates attire
choices minimally acceptable to the
context and of an understanding of the connections among dress, context, and
professional impression

6. Creates a central message which supports precise, memorable, and
well- supported communication

Creates a central
message that is compelling (precisely stated, appropriately repeated,
memorable, and strongly supported)

Illustrates a central
message which is clear and consistent with the supporting material

Describes a central
message minimally appropriate to the audience; message may not be explicitly
stated in the presentation

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