CAPS794 First Case Study Paper
This week, you will work on the Jamba Juice case within your
text.
1. Integrating concepts and theories from the text,
analyze the company’s general and industry environment, internal resources and
intellectual assets.
2. Integrating concepts and theories from the text,
analyze the company’s business-level and corporate-level strategies.
3. Develop recommendation(s) for a 3-5 year
strategy. Provide an overview of the timetable and required resources.
4. Construct a document in APA 6th edition format effectively demonstrating mastery
of written communication with a targeted audience. Your analysis should be
based solely on the information in the case. Other than the text, external
sources should not be included. Your paper should be 10-15 pages in length.
The Rubric Grid listsCriteria (rows) for
measuringLevels of Achievement (columns)
|
|
Levels of Achievement
|
|
Criteria
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Does Not Meet Expectations or Missing
|
Needs Improvement
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Meets Expectations
|
Demonstrates Mastery
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Strategic Analysis
Weight 40.00%
|
0 to 72 %
The student attempts an analysis of the company’s general and
industry environment, internal resources and intellectual assets in a very
marginal way OR content areas are not addressed at the level of detail
required OR content areas have little to no integration of text/theories from
the text.
|
73 to 79 %
The student
completes an analysis of the company’s general and industry
environment, internal resources and intellectual assets in a marginal way or applies
a limited number of concepts/theories from the text to support their analysis
OR some content
demonstrates weak understanding of concepts/theories from the text and could be expanded upon.
|
80 to 93 %
Integrating
concepts and theories from the text, the student completes an analysis of the
company’s general and industry environment, internal resources and
intellectual assets. The student adequately addressesall required content areas
detail demonstrating a basic understanding of the concepts being assessed.
|
94 to 100 %
Integrating
concepts and theories from the text, the student completes a detailed and
comprehensive analysis of the company’s general and industry environment,
internal resources and intellectual assets. The student demonstrates a
thorough understanding of the concepts being assessed.
|
|
Strategy Formulation
Weight 25%
|
0 to 72 %
The student attempts an analysis of
the company’s business-level and corporate-level strategies in a very
marginal way OR content areas are not addressed at the level of detail required
OR content areas have little to no integration of text/theories from the
text.
|
73 to 79 %
The
student completes an analysis of the company’s business-level and
corporate-level strategies in a marginal way or applies a limited number of
concepts/theories from the text to support their analysis OR some content
demonstrates weak understanding of concepts/theories from the text and could
be expanded upon.
|
80 to 93%
Integrating
concepts and theories from the text,the student analyzes the company’s business-level and
corporate-level strategies. The student adequately addresses all required
content areas detail demonstrating a basic understanding of the concepts
being assessed.
|
94 to 100 %
Integrating
concepts and theories from the text,thestudent thoroughly analyzes the company’s
business-level and corporate-level strategies. The student demonstrates a
thorough understanding of the concepts being assessed.
|
|
Recommendations
Weight 10%
|
0
to 72 %
Recommendations are not supported by the analysis.
The implementation timetable and/or resources required are missing.
|
73
to 79 %
Recommendations are not adequately supported by
the analysis. The implementation
timetable or resources required may not be detailed.
|
80 to 93%
Recommendations are supported by the analysis with
an implementation timetable and resources required.
|
94
to 100 %
Recommendations are thoroughly supported by the
analysis with an implementation timetable and resources required.
|
|
Writing and Mechanics
Weight
25.00%
|
0
to 72 %
Numerous errors in grammar, punctuation, spelling
and/or APA requirements, which detract from the content.
|
73
to 79 %
Several errors in grammar, punctuation, spelling
and/or APA requirements
|
80
to 93 %
Few errors in grammar, punctuation, spelling
and/or APA requirements.
|
94
to 100 %
Error-free grammar, punctuation, spelling and/or
APA requirements.
|
