- The B2B market is different from the B2C market due to its CRM focus on __________ and follow-up for salespeople.
a. communication tools
b. lead generation
c. market analysis
d. territory management
With the explosive growth and diffusion of __________ the face of e-marketing has changed quite dramatically throughout the world.
a. electricity sources
b. mobile/cellular phones
c. language translators
d. internet cafes
Which of the following is one of the four perspectives of the Balanced Scorecard?
a. Supply chain
b. Stakeholder
c. Learning and growth
d. Value
Secondary data:
a. are generally more costly to acquire or generate than primary data.
b. are always publicly generated and available.
c. are almost always derived from surveys and focus groups.
d. can be collected more quickly and less expensively than primary data.
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