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Business Plan Course Grading Rubric

Exemplary (E) The section of the plan is comprehensive and well supported demonstrating exemplary research and decision making

Proficient (M)The section of the plan is adequate demonstrating some relevant research and proficient decision making

Developing (D) The section of the planneeds more development and is not well supported demonstrating the need for more relevant

research andimproved decision making

Plan Content

Indicate E/ P/D and add any comments

Points Available

Points Earned

Executive Summary

Don’t need

10

Company Description

Need in PowerPoint

10

Industry & Market Analysis

Already included

20

Product & Service plan

I think this is already included

10

Organization and Management

Need in PowerPoint

10

Operations Plan

Need in PowerPoint

20

Marketing Plan

Need in PowerPoint

20

Financial Plan

Need in PowerPoint (I don’t know if the slide they put in counts as Financial plan)

20

Global Expansion plan

20

Appendices

40

Points Sub Total

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