Which of the following is one of the four areas of responsibility in the marketing mix?
a. permission
b. privacy
c.promotions
There is a production source, a message, encoding, and decoding in a model of _______:
b.a sponsorship.
c. mass-mediated communication.
d. cooperative advertising.
A compensation system that is based on the achievement of specific objectives of the client is known as a _______ .
b. a markup charge
c. pay-for-results compensation
d. fee-based system
Public service announcements (PSAs):
a. are not necessarily “paid media” like advertisements are.
b. are commercial the way that ads are.
c. attempt only to persuade and not to inform.
The _______ services department of an advertising agency typically includes the company’s art directors, illustrators, and copywriters.
b. media buying
c. administrative
d. creative
Websites frequented by individuals with common interests where they can post facts, opinions, and personal experiences are known as _______.
a. blogs
b. paywalls
c. infomercials
Which of the following is true of crowdsourcing?
a.It aims at getting consumers more involved with and committed to a brand.
b. It indicates the process of describing the firm’s objectives for the brand in the near term and long term.
c. It refers to managing the supply chain system in a way that will most effectively reach the target markets.
d. It refers to passive, intrusive advertising.
