The advertisement should be cited in your essay in proper APA format with in-text citations and a reference. Then, you will need to evaluate the advertisement for these categories: • Portrayal of Subject o What is the subject of the ad? How effectively is the subject portrayed? How realistic is that portrayal? • Design Elements o How well designed was the advertisement? Consider the graphics used on the advertisement. Why or why not do those graphics interest the viewer? • Message o Who specifically was the advertisement’s message created for? Why or why not does it deliver that message effectively? Finally, how well does the advertisement sell the product to the audience?
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