Provide a substantive summary of the article, “Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the U.S., Finland and Poland” (10 pts).
Separately, define and discuss the concepts of three leadership styles, cooperation and performance as discussed in the article.
Separately, explain how the dimensions of culture influence the relationship between leadership and cooperation.
Based on your reading, can the three leadership styles be used on a standardized basis to manage the relationships between manufacturers and their international distributors, or based on the findings of the study do they need to be adapted to the cultural dimensions of each country market?
https://www.researchgate.net/profile/Rajiv_Mehta2/publication/312770610_Leadership_Cooperation_and_Performance_in_International_Marketing_Channels_An_Empirical_Investigation_of_the_United_States_Finland_and_Poland/links/588f59d845851567c9406120/Leadership-Cooperation-and-Performance-in-International-Marketing-Channels-An-Empirical-Investigation-of-the-United-States-Finland-and-Poland.pdf
