Required Assessment
Assignment: Business Plan
Assesses.
Course Learning Outcome #1:
Assesses
BBA outcomes
Assesses
Management and General Business Program outcomes
Assesses
Excellence System Mastery of Written Communication
The
assignment must be completed to pass the class
Assignment
Guidelines
Develop a comprehensive written business
plan for a small or medium size existing or start-up business (not home based
and not a franchise) or a division of a larger organization that is capable of
generating a minimum of $250, 000 per year in the first year of operation. The
business must be capable of global expansion.
The completed plan should follow the
outline in the business plan template and comprise 20-25 pages of narrative excluding the Title Page,
Executive Summary and Table of Contents and Appendices.
A break even analysis, three years of
income and cash flow statements and an opening day Balance Sheet together with
any other important supporting documents must be included in the appendix .
A comprehensive references page in APA 6th
Ed format must be included as an
Appendix
Mechanics
Write the plan in third person, active
voice.
Use professional report format, one inch
margins, double line spacing, 12 point font, appropriate headings and sub headings.
Cite
and reference research sources in APA 6th Ed format.
Be sure to proof read and edit the plan
prior to final submission to ensure it is free of grammar and spelling errors.
Business
Plan Course Grading Rubric
Exemplary (E)
The section of the plan is comprehensive
and well supported demonstrating exemplary research and decision making
Proficient (M)
The section of the plan is adequate demonstrating some relevant research
and proficient decision making
Developing (D) The
section of the planneeds more
development and is not well supported demonstrating the need for more relevant
research andimproved decision making
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Plan
Content
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Indicate
E/ P/D and add any comments
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Points Available
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Points
Earned
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Executive Summary
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10
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Company Description
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10
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Industry & Market Analysis
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20
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Product & Service plan
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10
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Organization and Management
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10
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Operations Plan
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20
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Marketing Plan
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20
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Financial Plan
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20
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Global Expansion plan
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20
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Appendices
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40
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Points Sub Total
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180
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Mechanics
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Overall Plan Cohesion
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All
sections of the plan are mutually cohesive and within expected industry and
market parameters demonstrating the ability to synthesize information for
effective decision making
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15
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Writing
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Writing
is well organized, professional, consistent in tone, style and voice, and is
error free
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15
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APA Citation and Referencing
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Cited
sources in correct APA format are
provided in all to support all relevant business decisions
Reference
page is comprehensive and correctly references are in correct APA 6th Ed. format
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10
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IACBE BBA Assessment
Rubric
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CRITERIA OF
EVALUATION
(OUTCOMES)
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LEVEL OF ACHIEVEMENT
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EXCEEDS EXPECTATIONS
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MEETS EXPECTATIONS
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DOES NOT MEET EXPECTATIONS
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ISLO#1
Apply
business decision tools to inform business decision-making
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The student illustrates
a superior ability to conduct a
qualitative or quantitative analysis.
Additionally, the student is able to interpret and use the results of
the business analysis.
Superior ability is
illustrated by the appropriateness and effectiveness of the business decision
rendered.
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The student is able to adequately
illustrate the ability to conduct a qualitative or quantitative
analysis. Additionally, the student is
able to interpret and use the results of business analysis.
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The student is not able to illustrate the ability to conduct a
qualitative or quantitative analysis.
Additionally, the student is unable to interpret and use the results
of business analysis.
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ISLO#2
Integrate
major principles in the functional areas of accounting, marketing, finance,
human resources and management to make business decisions
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The student comprehensively
integrates the elements of each functional area, such that final decisions
reflect components of each of the functional areas.
Additionally, student work is evidenced by a greater depth and breadth of knowledge
such that a connection between the functional areas and business decisions
are fully integrated.
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The student adequately demonstrates the
integration of the elements of each functional area, such that final
decisions reflect components of each of the functional areas – meaning, the
student incorporates all of the elements of each functional area.
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The student fails to integrate the elements of
each of the functional areas. The
student omits at least one of the elements of the functional areas.
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ISLO#3
Develop
business communication based on professional standards
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The student is able to communicate with a high level of professionalism, such
that the student can take complex business situations and simplify them to
achieve clarity.
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The student is
able to communicate with an adequate
level of professionalism, with some evidence to take complex business
situations and simplify them to achieve clarity.
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The student failsto communicate with an adequate
level of professionalism, and their work lacks sufficient evidence to take
complex business situations and simplify them to achieve clarity.
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ISLO#4
Demonstrate knowledge
of the principles of ethical, legal, and cultural dimensions in business
decision-making
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The student is able to identify, explain, and apply basic principles in all of the areas.
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The student is able to identify
and explain basic principles in all of the areas.
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The student is not able to
identify basic principles in at least one of the areas.
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ISLO#5
Apply
knowledge of the global business environment
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The student illustrates a superior
level of knowledge of the global business environment factors and makes
appropriate recommendations that are supported by credible research.
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The student illustrates an adequate level of knowledge of the
global business environment factors and makes recommendations that are
supported by credible research.
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The student illustrates marginal knowledge of the global
business environment factors and makes recommendations that are not supported
by credible research.
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IACBE Program Assessment Rubric
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CRITERIA OF
EVALUATION
(OUTCOMES)
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LEVEL OF ACHIEVEMENT
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EXCEEDS
EXPECTATIONS
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MEETS
EXPECTATIONS
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DOES NOT MEET
EXPECTATIONS
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ISLO
#1
The student will integrate key principles of management to create a
business plan
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Students develop a superior
business plan for a business of their choice.
Contents of the plan include a comprehensive
integration of the following: an
industry and market analysis, product/service development plan, operations
plan, organizational structure, a financial plan, and a growth plan. The student makes a variety of recommendations to support business feasibility. The business plan is fully supported with credible research.
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Students develop an adequate business plan for a business
of their choice. Contents of the plan
include an acceptable integration
ofthe following: an industry and market analysis, product/service
development plan, operations plan, organizational structure, a financial
plan, and a growth plan. The student makes a few recommendations to support business feasibility. The business plan is adequately supported with credible research.
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Students develop a plan
for a business of their choice.
Contents of the plan omit somethe
following: an industry and market
analysis, product/service development plan, operations plan, organizational
structure, a financial plan, or a growth plan. The student
makes no recommendations to support
business feasibility. The business plan is minimally supported with credible research.
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ISLO
#2
The student will develop business communication based on professional
standards.
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The student develops superior business communication that
demonstrates clarity and meets all written and oral presentation
standards.
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The student develops adequate
business communication that demonstrates adequate
clarity and meets mostwritten and oral presentation
standards.
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The student develops business communication that lacks clarity and fails to meet
written and oral presentation standards.
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ISLO
#3
Students will apply
knowledge of the global environment to business decisions
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The student conducts an in-depth analysis of the international
dimensions of business including political, economic, social, cultural, and
technological trends as well as threats and opportunities.
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The student conducts an adequate
analysis of the international dimensions of business including political,
economic, social, cultural, and technological trends as well as threats and
opportunities.
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The student minimally
describes the international dimensions of business including political,
economic, social, cultural, and technological trends as well as threats and
opportunities.
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Excellence System Competency Rubric: Written Communication
Graduates recognize the
potential impact of written documents and effectively adapt the necessary
skills to produce appropriate documents in a variety of interpersonal,
social, and professional settings
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Outcomes
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3 Mastered Create/Evaluate
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2
Reinforced
Apply/Analyze
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1
Introduced
Understand/Remember
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0 Not exhibited by student
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1. Demonstrates
ability to determine context and purpose of writing task using the
appropriate format toward a professional purpose
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Demonstrates
ability to determine context and purpose of writing task using the
appropriate format toward a professional purpose
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Demonstrates
ability to determine context and purpose in most areas of writing task;
format is somewhat appropriate toward a professional purpose
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Minimal
ability to determine context and purpose of writing task; context or format
may be inappropriate or not professional
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2. Constructs
written documents with content/information relevant to audience needs and
purposes
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Constructs
written documents with content and information clearly relevant to audience
needs and purposes, demonstrating a strong knowledge of the topic
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Constructs
written documents with content and information adequate to audience needs and
purposes
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Some of the
content and information may be irrelevant to audience needs; the document may
not suit the audience’s purposes.
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3. Creates a
document effectively organized to meet the needs of the audience and the
writer’s purpose
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Creates a document
effectively organized to clearly meet the needs of the audience and the
writer’s purpose
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Creates a
document somewhat effectively organized to meet most of the needs of the
audience and writer’s purpose
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Creates a
document that is organized in such a way to meet only some of the needs of
the audience and writer’s purpose
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4. Synthesizes
research by correctly paraphrasing, summarizing, and quoting sources
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Synthesizes
research by correctly paraphrasing, summarizing, and quoting sources,
illustrating mastery of the subject
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Synthesizes
research by correctly paraphrasing, summarizing, and quoting sources
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Research is
poorly paraphrased, summarized, and/or quoted; there is an over-reliance on
others’ ideas
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5. Demonstrates
integrity through the integration of credible, relevant evidence to support
content and purpose
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Demonstrates
integrity through the skillful integration of credible, relevant evidence to
support content and purpose
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Demonstrates
knowledge of the integration of credible, relevant evidence to support
content and purpose
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Demonstrates
basic understanding of the use of evidence, but the evidence may be of
questionable quality or not used in such a way to fully support content
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6. Arranges words,
phrases, and sentences in a clear, concise, and direct way demonstrating a
professional voice
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Arranges
words, phrases, and sentences in a consistently clear, concise, and direct
way demonstrating a professional voice
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Generally
arranges words, phrases, and sentences in a clear, concise, and direct way
demonstrating a satisfactory voice
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Words,
phrases, and sentences are not always clear, concise, or direct; a
professional voice is absent in some areas of the paper
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7. Employs correct
spelling, grammar, mechanics, punctuation and sentence structure
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Employs
correct spelling, grammar, mechanics, punctuation and sentence structure with
minimal, if any, errors
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Employs
correct spelling, grammar, mechanics, punctuation and sentence structure with
a few, minor errors
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There are
multiple spelling, grammar, mechanics, punctuation and sentence structure
errors, some of which may interfere with understanding
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