Graded Homework

Assignment: Your business strategy in the Global Environment This week’s materials focus on your innovations and creativity in a global environment.

Congratulations! You have just started a new business!

Your assignment this week is to:

1. First tell me what your new business is. Do you provide a service, or a product? Define this business you’ve spent so much time dreaming of starting.

2. Next develop a PEST Analysis using the template below.

3. Finally, describe how you’re going to grow this business in the global environment.

Parts 1 and 3 will be in a combined MS Word document (Body Section). The PEST analysis needs to be placed in an appendix section of this combined paper. Only submit (1) paper that has all three parts. APA formatting is NOT required. You are to use, and cite, no less than 2 outside sources. Minimum of 2 pages (not including appendix section). That is, the BODY of your paper is to be a minimum of 2 pages. Title pages, Abstract and Reference pages do not count to the total.

PEST Analysis Template

Situation
being analysed:
______________________________________________________________________

PEST analysis (political, economical, social, technological) assesses a
market, including competitors, from the standpoint of a particular proposition
or a business.

Note: PEST analysis
can be useful before SWOT analysis because PEST helps to identify SWOT factors.
PEST and SWOT are two different perspectives but can contain common
factors. SWOT stands for strengths,
weaknesses, opportunities, threats.