Assignment 3: Leadership of Richard
BransonDue Week 10 and worth 360 points
Using the Internet or Strayer University databases,
research the leadership style and characteristics of Richard Branson, Virgin
Group.
Write
a six to seven (6-7) page paper in which you:
1.
Assess the key elements of Richard
Branson’s leadership style andthe
impact that those elements have had on his business success. Provide support
for yourrationale.
2.
Given that The Virgin Group has been
described as a fast-growing entrepreneurial company with many facets to the
group, suggest howthe unique aspects
of Richard Branson’s leadership style mesh successfully with the particular
attributes of a multifaceted organization like
Virgin.
3.
Determine two (2) key ways in which
Richard Branson is likely tomotivate
employees in order to achieve his goals for the Virginia Group. Indicate
whether or not his approach is likely to work in a different organizational
setting. Provide support for yourrationale.
4.
Assess the effectiveness of Richard
Branson’s ability to articulateand
communicate his vision for his company to employees and other stakeholders.
Provide support for yourrationale.
5.
Assume that you have received a job offer
to be a manager within the Virgin Group. Determine the criteria you would use
to evaluate whether Richard Branson’s leadership style is a good fit for you as
a managerand what conclusion you
may draw about working under this type ofleader.
6.
|
Takea position on whether or not you believe
Richard Branson is a global leader. Justify your position and provide support
for yourjustification.
|
Your
assignment must follow these formatting requirements:
Be typed,
double spaced, using Times New Roman font (size 12), with one-inch margins on
all sides; citations and references must follow APA format. Check with your
professor for any additional instructions.
Include a
cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the
reference page are not included in the required assignment page length.
The
specific course learning outcomes associated with this assignment are:
Analyze
the activities and skills associated with the leadership function of
management.
Use
technology and information resources to research issues in modern management.
Write
clearly and concisely about modern management using proper writing mechanics.
Grading for this assignment will be based on answer
quality, logic / organization of the paper, and language and writing skills,
using the following rubric.
Click
hereto view the
grading rubric.
