Module 5 discussion
You will begin by creating a SWOT and a BCG matrix. For the
SWOT, follow Steps 1-2 of the Learning Exercise in your text. Then, prepare a
SWOT Matrix for Hershey’s Company. For the BCG, use the information in the
Learning Exercise in your text to prepare a BCG matrix for Hershey locating
each division where you believe it represents its position relative to market
share and growth.
When complete with
both exercises, write a short narrative (one page or less, double space) of
your key conclusions from (1) your SWOT analysis of Hershey, (2) your BCG work
on Hershey. In addition, include your conclusions on the Hershey’s Company as a
result of its position in the BCG and the results of SWOT. Make clear
recommendations for Hershey’s Company based on integrating the work from the
above models.
Post your analysis and conclusions in narrative form to the
Discussion Board no later than Thursday 11:59 PM EST/EDT.
Review your classmates’ posts and find two whose conclusions
bring new levels of understanding to your view on Hershey’s external
responsiveness, or conclusions where you might disagree. Post a response to
those classmates including an explanation of the value of their contribution to
your understanding or where you would “respectfully” disagree no later than
Sunday 11:59 PM EST/EDT.
