Comparing and contrasting the product on two websites. Apple.com and Bestbuy.com.
Place (Convenience)
- What is the market scope (regional, national or global)?
- What is the method of delivery (direct to you, via intermediaries, other)?
- What evidence is there of customer service effectiveness?
- What evidence is there of customer relationship management effectiveness?
- Is there access to e-mail and/or phone communication from the website?
- Is there access to text message response or web chat from the website and/or other social media sites?
- Is there access to menus, the site index, and the home page from each screen?
- Are there accessible navigation aids (buttons, screen visibility, position)?
- Is there simplicity of flow (two clicks to info; three clicks to buy)?
- Do external web links assist the user?
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