Unit 5 discussion
Dove has continued its social media public relations (PR)
campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented “Why
Thinking You’re Ugly is Bad for You” at a TED Talks event.
In the TED Talk presentation, Ramsey does not mention Dove.
Without focusing on the organization in the speech, why would this be a good PR
event for Dove? What does it achieve for the organization? Why do you think
Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this
way to communicate with Dove’s customers (and potential customers)? What are
the advantages? What are the disadvantages?
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