Unit V
Assignment
For this assignment, you will investigate a social media
public relations (PR) campaign by an organization. Some examples of platforms
are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The
organizations can be national or can be local to your area.
In this assignment, you will need to include the following
components:
Provide information about the social media platform.
Provide information about the organization and its campaign.
Discuss the campaign based on the information discussed in
the Unit V Lesson. (Is it effective? What, if anything, can the organization do
to improve PR through social media?)
You will need to reference at least two academic sources.
Webpages provided by a company or organization (e.g., an
“About Us” page) will be accepted for this assignment as a
valid, academic source.
Use the standard five-paragraph format
(introduction/body/conclusion). APA format should be used. The assignment
should be a minimum of three pages in length. Content, organization, and
grammar/mechanics will be evaluated.
Information about accessing the grading rubric for this
assignment is provided below.
