According to the following scenarios, what are the pros and cons of using the selected method of market research?
If you were hired as a marketing consultant, what other tools might you advise management to use for each scenario?
A local supermarket’s management is interested in understanding what the supermarket’s image is in a particular market. Cashiers drop a short questionnaire into the grocery bag of each customer who makes a purchase.
To assess the interest level for new horror movies starring alien robots, a major studio asks people to call a 900 number and vote yes if they would like to see the movies and vote no if they would not like to see the movies. Each caller is billed $2 for long distance charges.
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