BUS 2020
Assignment #4
Page 272, Chapter 10:
10-9. You have a complaint against one of your suppliers,
but you have no documentation to back it up. Should you request an adjustment
anyway? Why or why not?
10-10. The latest issue of a local business newspaper names
10 area executives who have exhibited excellent leadership skills in the past
year. You are currently searching for a job, and a friend suggests that you
write each executive a congratulatory letter and mention in passing that you
are looking for new career opportunities and would appreciate the opportunity
for an interview. Is this a smart strategy? Why or why not?
10-11. You’ve been asked to write a letter of recommendation
for an employee who worked for you some years ago. You recall that the employee
did an admirable job, but you can’t remember any specific information at this
point. Should you write the letter anyway? Explain.
10-12. Your company’s error cost an important business
customer a new client; you know it, and your customer knows it. Do you
apologize, or do you refer to the incident in a positive light without
admitting any responsibility? Briefly explain.
Page 304, Chapter 11:
11-10. Would you choose the direct or indirect approach to
announce that a popular employee benefit is being eliminated for cost reasons?
Why?
11-11. Can you express sympathy with someone’s negative
situation without apologizing for the circumstances? Explain your answer.
11-12. Is intentionally deemphasizing bad news the same as
distorting graphs and charts to deemphasize unfavorable data? Why or why not?
11-13. Why is it important to be engaged with stakeholders
before trying to use social media during a crisis or other negative scenario?
11-14. If your social media monitoring efforts pick up a tweet
that accuses your customer service staff of lying and claims to have evidence
to back it up, how would you respond?
11-15. How would you respond to a LinkedIn network
connection who asks for a recommendation when you barely remember working with
this person and don’t remember whether she was good at her job?
Page 333, Chapter 12:
12-11. Wntial to understand your readers’
likely motivations before writing a persuasive message?
12-12. Why is it important to present all sides of an
argument when writing a persuasive message to a potentially hostilehy is it esse audience?
12-13. Are emotional appeals ethical? Why or why not?
12-14. What is likely to happen if a promotional message
starts immediately with a call to action? Why?
References:
Bovee, Courtland L.; Thill, John V.. Business Communication
Today (Page 272). Pearson Education. Kindle Edition.
Bovee, Courtland L.; Thill, John V.. Business Communication
Today (Page 304). Pearson Education. Kindle Edition.
Bovee, Courtland L.; Thill, John V.. Business Communication
Today (Page 333). Pearson Education. Kindle Edition.
