Module 3
discussion
Strategic Choices
Using the framework discussed in the background readings,
critically analyze General Mills’ strategic choices at the Corporate level
(remember that “corporate” level is the very highest level of the organization,
with lower levels being the “functional” and the “business” levels).
WEEK 1:
What are General Mills’ corporate-level strategies? What
generic Porter strategy does the company follow? Are General Mills’ strategic
choices aligned with the Porter generic strategy you believe the company
follows?
WEEK 2:
Using the Grand Strategy Selection Matrix, or GSSM (the GSSM
can easily be found via a Google search), decide which one of the four
quadrants General Mills fits best within? Defend your decision!
Categories: