Apple Inc. focus on Steve Jobs
(1) What was the vision of the founder?
(2) Has the organization achieved that vision?
(3) Has the vision changed over the years?
(4) What was the founder’s initial strategy for growing the business?
(5) How has that strategy changed? and
(6) What challenges has the organization faced? Essentially, this section should tell us how the firm
got to where they are today, including relevant sales/growth/decline factors and challenges.
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