COMPETITIVE STRATEGY
LONG drb 2 Assignment
One of the more common ways organizations are seeking to
develop a competitive advantage is through the upgrading
and improving of their human capital. One tactic used in this
regard is to increase diversity among the workforce.
Diversity is much more that a mix of races and genders; it
covers a wide range of characteristics that includes such
things as multiple generations and sexual orientation.
In this module’s case study, you will be looking at Aetna’s
attempts to increase diversity among its workforce with the
intent of becoming more competitive. Review the Aetna
Diversity Case Study and particularly Exhibit 8 in the case,
and the accompanying background materials and address
the following questions:
1. How well did the CEO make a business case for diversity? What could
have been done differently?
2. What should he do next?
3. Identify another organization that uses diversity as part of their business
strategy (for example, Levi Strauss and Co.) How successful have they
been with this effort?
4. How does that organization’s emphasis compare to Aetna’s?
Prepare a 5- to 6-page paper (not including title page and
reference list) that addresses these issues. Include at least 5
library sources to strengthen the discussion. Please upload
your paper by the module due date.
PROJECT Expectations
Your paper should demonstrate critical thinking and analysis
of the relevant issues and HRM actions, drawing upon all of
the required background readings and any relevant sources
from your prior courses and your own library and Internet
research (reputable websites).
Prepare a paper that is professionally presented (including a
cover page, a “List of References,” and a strong introduction
and conclusion). Proofread your paper carefully for
grammar, spelling and word-usage errors.
Address all aspects of the assignment as stated above.
Limit your Internet searching and focus instead on library
searches and be sure to bring in information from the
background readings.
Give authors credit for their work. Cite sources of borrowed
information in the body of your text as footnotes, numbered
end notes or APA style of referencing.
